Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG ...

e.l.f. cosmetics launched a new tool called color e.l.f.nalysis that matches each user with a color palette that caters to ...

Shop e.l.f. Cosmetics and Meghan Trainor's Cloud Skin beauty bundle with the viral Halo Glow Liquid Filter, new Halo Glow Powder Filter, new Lip Oil and more.

E.L.F. Beauty — which includes its namesake cosmetics and skin care lines, the plant-based makeup brand Well People and Alicia Keys’s beauty line Keys Soulcare — raised its outlook in ...

Enter e.l.f. Cosmetics. This inexpensive yet premier beauty brand has been making heavy strides as of late, trending on TikTok and running across the industry fields to score touchdowns of its own.

Here’s Why TikTok Is So Obsessed With e.l.f. Makeup — and Why You Will Be, Too Affordable, versatile, and always on-trend, e.l.f. makeup has the staples your cosmetics collection has been missing.

e.l.f. Cosmetics (NYSE: ELF) announces the official makeup artists and skincare expert signed on to work with The Future X, a first-of-its-kind pop gr ...

Makeup that smells like your favorite Dunkin’ coffee and donut combo? Really. It’s a thing. TikTok fav beauty brand e.l.f Cosmetics is launching a limited-edition makeup collection inspired by ...

Wake up and makeup this spring when two of the most energizing brands force multiply on March 31 to launch the limited-edition e.l.f. x Dunkin’ makeup ...

e.l.f. Cosmetics wants to help you "sleigh this holiday" with the release of a brand new holiday playlist featuring up-and-coming artists and stunning makeup looks to go with.

Maddie Schrader, Rae Reichert and Kelly Trotta at the e.l.f. Cosmetics and PEOPLE Coca-Cola 600 Weekend party. Aaron St Clair/Shutterstock "Like literally, I've never felt so empowered because ...

Chipotle’s new makeup collection is more extra than its guac. The burrito chain teamed up with e.l.f. Cosmetics for a food-inspired collaboration — and yes, there’s a shade of eye shadow to ...