Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis.

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

Fenty, Sephora, and e.l.f. Cosmetics have joined the WNBA, NWSL, Golden State Valkyries, and New York Liberty in changing the ...

Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG ...

There has never been a better time to shop for a skin tint. A slew of new options have hit the shelves recently, each ...

The make-up brand’s investment in women’s football, hockey, tennis, racing and wrestling has helped create more opportunities ...

The US cosmetics brand’s ability to adapt to customer demands quickly was cited as one of the main reasons for its inclusion ...

Walt Disney ( DIS 0.72%), e.l.f. Beauty ( ELF 1.21%), and Dutch Bros ( BROS 1.74%) were recently selected by three Fool.com ...

Venus Wong, Senior Writer e.l.f. Products she tried: Camo Liquid Blush, $18 Power Grip Dewy Setting Spray, $24 Holy Hydration! Gel-Yeah Moisturiser, $28 Pout Clout Lip Plumping Pen, $18 2 of 18 ...

e.l.f. Cosmetics, launches “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their ...

OAKLAND, Calif., June 11, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up with not one but two standout ...