While primer might not feel like the most exciting beauty product in your vanity drawer, it is one of the more important ...

A Good Molecules 10% niacinamide serum, because niacinamide is one of the skincare industry's best-kept secrets when it comes ...

E.L.F. released one of its most popular products to date: the Halo Glow Liquid Filter. The illuminating base product—kind of ...

Affordable cosmetics company e.l.f. Beauty has long relied on China to keep its prices low and create value-oriented "dupes" ...

In the summer months, you’ll find me scurrying from air-conditioned place to air-conditioned place and complaining quite a ...

We don’t want to start drama between prestige skincare and drugstore darlings, but e.l.f. Skin’s Vitamin C + E + Ferulic ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

Great skincare doesn’t have to come with a luxury price tag. These drugstore favorites deliver impressive results without ...

I have long been a fan of KIKO Milano. I recall trying one of the beautiful, limited-edition festive highlighter palettes a ...