Celebrity founded beauty brands generated $1.1 billion in sales between November 2022 and November 2023, growing at a rate of 57.8% vastly outpacing the overall beauty market’s 11.1% growth,” wrote Nielsen IQ.

Mikayla Nogueira says there’s no predicting whether one of her daily makeup videos will go viral — unless it involves E.L.F. The brand that got its start hawking $1 eye shadows is so revered ...

While social strategists and experts weigh the opportunity of BeReal, the new photo-sharing network that’s captivating Gen Z, E.l.f. Cosmetics is jumping into the fray: On Friday, the Oakland ...

e.l.f. Beauty (ELF) ended the recent trading session at $53.47, demonstrating a +1.56% swing from the preceding day's closing price. The stock outperformed the S&P 500, which registered a daily ...

The E.L.F. Skin Suntouchable Invisible Sunscreen SPF 35 claims to "protect skin while it primes, creating a velvety smooth finish that blurs imperfections and grips makeup for long-lasting wear."

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting ...

Enter e.l.f. Cosmetics. This inexpensive yet premier beauty brand has been making heavy strides as of late, trending on TikTok and running across the industry fields to score touchdowns of its own.