EFL CEO David Baldwin: "Football has a platform like no other to drive change and our 'Not Today or Any Day' campaign logo...will act as a powerful reminder that the league does not accept ...

The league also unveiled what is only the fourth new logo in its 127-year history ... its new name will be shortened to the EFL, in much the same way the Premier League is known internationally ...

The EFL will have a new logo as part of its rebranding. But the individual league titles of the Championship, League One and League Two - introduced in 2004 - will remain. "The new EFL name ...