When firms think of integrated marketing communication they typically think of advertising. Well there is more to IMC than just advertising, we have our sales promotions, public relations, and much ...

Marketers should treat ethics as a core professional discipline—embedded in creative work, learned through training and ...

MLB scores with Hank Aaron tribute, Apple TV is an Emmy nomination standout and Substack earns funding—plus, why it was a bad ...

What if you could transform your organization's approach to AI while building a global brand? In this episode of Marketing Vanguard, host Jenny Rooney speaks with Emily Ketchen, CMO of Lenovo's ...

The Happiest Place on Earth campaign features regular park guests showing what makes Disneyland special to them ...

NBCU Advertising & Partnerships Advertising Services New York, New York 27,489 followers The official account of NBCUniversal Advertising & Partnerships.

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

It may be easy to lull yourself into thinking that dollars spent on branding, marketing and advertising during the summer months are not a smart investment — after all, everyone is at the lake, right?

People’s daily information sharing and acquisition through the Internet has become more and more popular. The comprehensive multimodal marketing advertorial generated by ‘We Media’ accounts besides ...

Taylor Sam's Facebook and Instagram feeds are informative, but its TikTok videos, which can be snarky and funny, get a lot more views.