Among firms that received requests are Omnicom, WPP, Dentsu, Interpublic and Publicis.

The AI-powered solution provides brands with new targeting capabilities to precisely tap into consumers interests, emotions ...

IIM Calcutta, in partnership with Emeritus, has introduced a new executive education programme aimed at equipping marketing ...

Mark Read departs WPP as the advertising industry grapples with agencies' declining power amid the rise of Big Tech and AI.

I remember the festive atmosphere, the specialness of the fairgrounds and how much fun I had with my family,” the 36-year-old ...

Funko, a company that makes collectibles tied to popular entertainment brands such as Pokémon, spent $51.6 million last year on advertising and marketing, including fees to participate in events ...

The world of marketing is a broad church ... What's the most unique job in the advertising universe? / Cartoon by Dhananjay Khanna Every few years, a whole new job title launches itself into ...

today announced a Top 50 placement in G2’s 2025 Best Software Awards in the category of Best Marketing and Digital Advertising products. The annual Best Software Awards rank the world’s best ...

In fact, research conducted by Retail TouchPoints and MNTN reveals that 59% of brands spend between 11% and 50% of their marketing and advertising budgets on CTV. Moreover, 59% of executives expect ...

Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of ...

If you’re a low- to moderate-income worker you may be eligible for a federal tax break this year — and you don’t have to have children to claim it. Last year, approximately 23 million ...