The end of the Eastern Conference Finals will be the end of an era for Inside the NBA, but this won't be the last you see of the show.

ESPN has tapped Pharrell Williams to lead its newest campaign promoting NBA Saturday Primetime on ABC. The multifaceted musician will headline the campaign, with his single "Piece by Piece ...

The longtime ESPN college basketball analyst will call his first-ever NBA playoff game Saturday night when the Lakers face the Timberwolves in ABC’s primetime slot. Mark Jones and Jorge Sedano ...

The NBA announced on Wednesday the Pistons' final game of the regular season vs. the Milwaukee Bucks on Sunday has been flexed to ESPN. The move makes a lot of sense, as it could have big playoff ...

Similar to other premium live sports the audience to NBA regular season games this season dropped by 2%. The ratings highlights were on Christmas and the last two months.