Sales is a broader function that's involved in all four elements of the marketing mix. Selling a product or service requires a coordinated effort that takes into account four key marketing areas.

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

Sunset Hospitality Group's Iliana Orietta shares her toolkit for hospitality marketing in the Middle East's summer season.

A cohort of trailblazing global financial institutions has heeded customers’ call for personalization, driving billions in ...

When the dependent variable is sales revenue, the elements of the marketing mix – product, price, promotion and place – will definitely influence the dependent variable and can therefore be ...

Q1 2025 Earnings Call Transcript June 10, 2025 Designer Brands Inc. misses on earnings expectations. Reported EPS is $-0.26 ...

Apple announced Liquid Glass on Monday for all of its devices at WWDC 2025. Perhaps the most noticeable thing about it is ...

Opening Friday the exhibit traces Water and Power’s journey from water-powered beginnings to a future shaped by solar fields ...

In this exclusive interview with Google's packaging innovation leader, Miguel Arévalo, discover how a collaborative, ...

Here are eight core elements of a successful annual marketing plan that ... if your message doesn't speak to a very specific audience it's almost guaranteed to get lost in the mix. Your marketing plan ...

Warner Bros. Discovery's upcoming split will impact investors, and there are three key risks that could hinder stock growth.