Concealer won’t work if the color isn’t a good match. Elf concealers come in numerous versatile colors made to match different skin tones as well as cool, neutral and warm undertones.

With hyaluronic acid to hydrate and lock in moisture, and vitamin C to rejuvenate the skin, it’s no wonder folks who have used every concealer ... I bought 10C fair to match my fair complexion.

Elf recently launched its new 16-hour Camo Concealer in the UK, which costs £5 and comes in 18 shades. The cosmetics company describes the product as providing "high-coverage" and being "crease ...