No matter how many makeup tutorials I watched or how many "holy grail" products I bought, my face still wasn't giving that ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

Under the terms of the agreement, E.l.f. will acquire Rhode for $600 million in cash and $200 million of newly issued shares ...

We all have those times when we are rushing out or simply forget to take the time to clean our makeup brushes. But we can't let this happen too often. Makeup brushes need to be taken care of to ...

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...

Thank you for watching today's video! I'm back since giving birth, and I hope you enjoy the content despite some audio issues at the beginning. PRODUCTS USED: - Bobbi Brown Vitamin Enriched Face Base ...

Learn how we test. If TikTok is anything to go by, it seems like the girlies are in their ‘don’t talk to me era’ with unapproachable makeup exploding across social media. It's not the first time we've ...

Black flexed her comedic chops for the beauty brand's latest fun commercial e.l.f. Cosmetics ... whether I'm wearing it on its own, under makeup, or mixed in. [But], the entire Halo Glow ...

And one highly affordable makeup primer, coming in at just $10 ... My pores are mostly in the cheek area and this hides the pores to give me a flawless look. I will be a forever user. Highly recommend ...