Makeup with SPF can provide sun protection alongside regular sunscreen use. The E.l.f. All Set For Sun Setting Spray features ...

For $6, Maybelline’s Super Stay Liquid Concealer might just be your new MVP — especially if your current one has been ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

When Sydney Hogerheide sprinted onto a Punta Cana-bound flight and collapsed into a seat next to Haylee Culpepper, she didn’t expect to walk off the plane with a new friend—and a story about connectio ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

Dermatologists agree that sunscreen, face wash and moisturizer are the three most useful products most people can buy, and ...

We've scoured the deals so you don't have to. Make your money go further with big discounts on brands like ghd, Elizabeth ...

I also use it like foundation, pairing it with concealer, bronzer, and blush since the formula melts into the skin. It makes my makeup look so good–and it lasts. While the formula is glowy ...

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park ...

e.l.f. Cosmetics has come a long way as a brand. As a pioneer in affordable beauty, it has always been a trusted training ground for people who wanted to experiment with makeup without breaking ...

One shopper writer swears by e.l.f. Cosmetics’ new cooling primer stick that blurs pores and hydrates underneath your makeup.

E.L.F. released one of its most popular products to date: the Halo Glow Liquid Filter. The illuminating base product—kind of a concealer/highlighter hybrid—promptly t ...