This video features an eye look created using an affordable palette by Elf Cosmetics, specifically designed for brown or ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis. Simply upload a selfie to learn which color palette is most flattering to your ...

After spending years searching for the perfect brow product, I fell in love with the $6 ELF brow-lift gel. It's perfect for everyday makeup looks.

HUNTSVILLE, Ala. (TENNESSEE VALLEY LIVING) -Prom season is here and most girls are opting for a natural glam makeup look for their special night. Professional makeup artist Olivia Sparks has 5 tips ...

Meghan Trainor stars in a new campaign with e.l.f. Cosmetics and The Weather Channel as a glamorous ... Mary J. Blige's Makeup Pro Shares a Behind-the-Scenes Look at How He Gets Her Stage ...