This video features an eye look created using an affordable palette by Elf Cosmetics, specifically designed for brown or ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis. Simply upload a selfie to learn which color palette is most flattering to your ...

After spending years searching for the perfect brow product, I fell in love with the $6 ELF brow-lift gel. It's perfect for everyday makeup looks.

The packaging looks and feels high end and the lipstick applies like a dream and the pigment is good. ... "I LOVE elf products because i don't wear makeup enough to buy expensive brands.

HUNTSVILLE, Ala. (TENNESSEE VALLEY LIVING) -Prom season is here and most girls are opting for a natural glam makeup look for their special night. Professional makeup artist Olivia Sparks has 5 tips ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that ...