“Families and children look to us to be the voice of the North Pole,” Christa Pitts, founder and co-CEO of the Lumistella Co., maker of The Elf on the Shelf, told FOX Business. “They write ...

Yes, it's Elf on the Shelf time! While parents may be rolling their eyes (those elves can make quite the mess around the house), kids are anxiously awaiting for their elves to arrive so they can ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...

For many families, the tradition of Elf on the Shelf adds to the magic ... one day closer to Christmas. 6. Make Up Your Own Mad Lib About Elf for Kids To Fill Out Your kids will enjoy filling ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon ...

I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to notice. Elves started invading the homes of their friends, but the kids ...