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12 Best New Drugstore Makeup Finds for Mature Skin, According to Celebrity Makeup Artists first appeared on Parade on Jul 15, ...

Chief executive officer Tarang Amin says Elf Beauty has conglomerate-sized ambitions, but plans to do things differently than ...

Yes, reapplying sunscreen throughout the day is important, but so is keeping makeup in tact for the full day. What deters many beauties from reapplying, or applying at all, is the way sunscreen may ...

This video features an eye look created using an affordable palette by Elf Cosmetics, specifically designed for brown or ...

The pigment of ELF's bronzer and contour is super solid but not too overwhelming to send you into a panic mode. The cushion ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis. Simply upload a selfie to learn which color palette is most flattering to your ...

Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ...

Whether you're road-trippin' with the girls this summer or have a flight booked to an international locale, this sunscreen stick will come in clutch on all your travels. The format is TSA-friendly, ...

A REALITY TV beauty from a short-lived series has revealed she’s married after her former romance played out on-screen. The ITVBe star got engaged in a sweet proposal at Disneyland Paris two ...

Makeup with SPF can provide sun protection alongside regular sunscreen use. The E.l.f. All Set For Sun Setting Spray features SPF 45, and it’s on sale for $11 at Amazon. Customers like that the ...

Cannon came into entertainment as a 15-year-old stand-up comic before getting his big break on TV as a cast member of ...