Hey, guys! I really hit the jackpot at our local store 👍 In this huge Dollar Tree Haul video for 2018, I'm sharing some of ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a ...

When Sydney Hogerheide sprinted onto a Punta Cana-bound flight and collapsed into a seat next to Haylee Culpepper, she didn’t expect to walk off the plane with a new friend—and a story about connectio ...

e.l.f. Cosmetics, launches “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this ...

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to ...

GISOU is most well known for its cult-favourite honey-infused hair oil, which is powered by mirsalehi honey for intense ...

The best lip oils for adding hydration and shine to dry lips, per a makeup artist, look good and are actually good for your lips. Shop Clarins lip oil and more.

Celebrity beauty is back. Elf Beauty has agreed to buy Hailey Bieber’s Rhode, with its trademark look of glossy, dewy skin, ...

Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up ...

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park ...

CIA Director John Ratcliffe breaks down the role of the intelligence community and how his agency plans to help eliminate terrorism on 'My View with Lara Trump.' ...

So much so, that we know a good number of beauty editors and makeup artists who swear by e.l.f. products instead of some three times the price, myself included. Sewell is a fan of this primer ...