The pigment of ELF's bronzer and contour is super solid but not too overwhelming to send you into a panic mode. The cushion ...

This video features an eye look created using an affordable palette by Elf Cosmetics, specifically designed for brown or ...

Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ...

15 Best Drugstore Makeup Picks for Women Over 50, According to Celebrity Makeup Artists first appeared on Parade on Jul 2, ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Yes, reapplying sunscreen throughout the day is important, but so is keeping makeup in tact for the full day. What deters ...

When it comes to building your beauty collection, it can be overwhelming to know where to spend your hard-earned coin — ...

You may feel like you’re melting, but that doesn’t mean you have to look like it, too. This summer is already gearing up to be a sweaty one in DC, so we asked local makeup artists for their go-to tips ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis. Simply upload a selfie to learn which color palette is most flattering to ...