The pigment of ELF's bronzer and contour is super solid but not too overwhelming to send you into a panic mode. The cushion ...

Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ...

15 Best Drugstore Makeup Picks for Women Over 50, According to Celebrity Makeup Artists first appeared on Parade on Jul 2, ...

Yes, reapplying sunscreen throughout the day is important, but so is keeping makeup in tact for the full day. What deters ...

When it comes to building your beauty collection, it can be overwhelming to know where to spend your hard-earned coin — ...

Whether you're road-trippin' with the girls this summer or have a flight booked to an international locale, this sunscreen stick will come in clutch on all your travels. The format is TSA-friendly, ...

Expect to big discounts Away luggage, Sony electronics, Dyson vacuums, Unwell Hydration and other top brands — here's everything to know about the dates, exclusive offers and other ways to save.

Can This Not-Particularly-Cute Elf Make China Cool? China has long struggled to improve its image, especially in the West. It may be scoring some victories now.

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal Elf said on Wednesday it would pay Rhode shareholders $800 million in a combination of cash and stock and an additional ...

Hailey Bieber is selling her makeup and skincare brand Rhode for $1 billion to Elf Beauty Inc. The model's popular brand, loved by billions across the world, will give the budget cosmetic retailer ...

MODEL Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line ...