Soft Ochre - Elf Cosmetics Bite Size palettes - Elf Cosmetics Liquid Eyeshadow - Benefit Cosmetics Roller Lash Mascara - Morphe Brushes Vibes Pencil - Maybelline Studio Gel Eyeliner - Benefit Cosmetic ...

Celebrity makeup artists shared their favorites to help us compile the best e.l.f. products out there. ... "I LOVE elf products because i don't wear makeup enough to buy expensive brands.

As a makeup artist, I love using the $23 Rare Beauty Soft Pinch liquid blush, ... ELF was founded in 2004, but the brand didn't drop its Camo liquid blushes until late 2023.

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that ...

(Reuters) -Elf Beauty raised its forecasts for annual sales and profit on Wednesday, betting on its efforts to sell cosmetics such as lip oil and liquid blush at affordable price points in the U.S ...

A recent Censuswide study reveals that 35% of singles view first dates as the perfect excuse to experiment with new makeup looks. Enter Elf Beauty and Tinder, two brands known for pushing ...

Hailey Bieber Sells Makeup Brand Rhode to Elf Beauty in $1 Billion Deal. More. Reuters. FILE PHOTO: Hailey Bieber poses during the Met Gala, in New York City, New York, U.S., May 5, 2025.