It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

Instead of an SMS, a QR code will be sent to your phone to verify your Gmail account. Google says it's moving away from SMS ...

Google is aiming to dump SMS as a two-factor authentication method for Gmail and switch to a more secure approach using QR codes.

Standard, industry-wide approaches like STIR/SHAKEN highlight the strength of a phone number. Because dozens of carriers and ...

One of the key findings is that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing when used for redemption, data collection and brand ...