The biggest issue with using emotional marketing is that if it misfires ... he was working so hard to take care of. It was a great example of putting the customer at the center of their story ...

Below, 15 members of Forbes Communications Council share the most effective examples of emotional marketing they’ve seen and discuss the lessons other brands can learn from them. Members of ...

Women are told, 'Don't be so emotional'. Here are some synonyms ... emotionality is treated like a unipolar disposition or personality trait, which is stable over time and independent of any ...