This year has produced an incredible amount of emotional advertisements. Especially around the holiday season, ads seem to get wittier and more humorous. From Super Bowl classics to globally ...

Whether your team won or lost last year, you probably shed a tear during the 2015 Super Bowl, thanks to a string of very emotional high-budget advertisements. Tissues ready? Ok, let’s go.

One of the more emotional advertisements this year came courtesy of Google, which spotlighted Google Assistant. It saw a man utilize the feature to look up pictures of him and his wife, ...

Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal ...

A study on New York's graphic and emotional anti-smoking commercials has shown that the ads are effective in encouraging smokers to quit. The advertisements were positively associated with smokers ...

Emotional Vs. Lighthearted: The Lure Of Advertisements - 02/16/2017. Events Home 2025 Events Calendar Upcoming Events Performance Marketing Insider Summit ...

A recent study by the Bureau of Market Research (BMR) at the University of South Africa (Unisa) found that television advertisements that evoke primary emotions (primary emotive reactions are ...

Creating an emotional connection with direct mail ads (1 in 3 respondents feel this way) Finding print ads trustworthy, with 58% of consumers saying this about direct mail; Spending an average of 1.6 ...

Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal ...