Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, ...

Eric Bozinny: App-ads.txt will allow programmatic in-app advertising to reach its full potential by eradicating domain spoofing and providing buyers transparency into authorised ad selling. Currently, ...

What’s more, just because an entry exists on sellers.json does not mean inventory is available to buyers, writes Eric Bozinny, senior director of marketplace quality at PubMatic. Tagged in: ads.txt; ...