Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, as in the following five digital marketing examples. 1. Target the right ...

It is difficult to effectively track the quality of the traffic generated by a digital advertising campaign. Clickthrough rate is a poor indicator of the success of an advertisement. It doesn't, for ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Personalization in digital marketing involves tailoring messages, offers, and content to individual users based on their ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. The activity ...