ETH Zurich is establishing a new research hub for augmented reality that involves close collaboration with Google. One of the ...

Polls from CBS News and Preply found that more than half of home movie and TV watchers watch with subtitles on. A 2024 survey ...

Recently, companies have also started using augmented reality features in mobile apps to let consumers preview products. Swedish furniture manufacturer IKEA, for example, integrated augmented ...

While people wait for the iPhone's augmented reality apps to arrive ... task at hand—increases their efficiency. “The classic example is technical manuals,” says Ross Rubin, principal ...

Augmented reality in packaging has the power to reshape how consumers ... and behind-the-scenes content about the product or brand. For example, a food product’s packaging could feature a recipe ...

Augmented-reality (AR) technology is rapidly finding its way into everyday life, from education and health care to gaming and ...

mixed or augmented reality, or a text-based environment without visual cues — and offered different degrees of interaction. The virtual audience could either respond or ask questions in one prototype, ...

This technology is crucial for enabling efficient, real-time integration of AR systems in modern vehicles, driving innovation in automotive safety and user experience. Core technical architecture ...

For example, virtual reality headsets enable ... for competition by simulating a real match situation. Similarly, augmented reality glasses can project important data like player movement patterns ...