Line extension and brand extension address the marketing of commercial goods. The brand refers to the recognized product or company name such as Kraft, Pepsi or Apple. The way in which the company ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development.

The process by which a company develops new products to be marketed under an existing, well-known brand name. These new products are commonly referred to as spin-offs. By offering an increased number ...

Unlike other extensions, Social Extensions have no additional ... Google’s desire to increase visibility of Google+ pages, brand name searches could easily be hijacked to Google+ pages versus ...