If you are looking for some quality makeup, an Acadiana woman’s Mardi Gras inspired makeup has sold out in 20 stores across ...

Sanya Malhotra brought effortless glam to the week with a radiant base, well-defined brows and peachy cheeks. Her signature ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Eye shadow is one of the biggest beauty trends for fall 2025, if the runways are any indication. It had a starring role at many key shows, including at Luar with this matte take. The inspiration?

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Victoria Beckham is known for her smokey eye make-up look, and now her beauty brand has released a collection of eyeshadows ...

Victoria Beckham is iconic for her style and flawless make-up - most especially her smokey eye - and now, her beauty brand ...

Sweep a shimmering gold eyeshadow across the lids. Blend a soft brown or taupe shade into the crease for depth. Smudge a kohl pencil along the upper and lower lash lines for a smoky effect. Apply ...

Deepika Padukone makes sure to look gorgeous at all times, especially when she is representing brands internationally ...

Tamannaah's soft glam looks aren't absent of smokey eyes when paired with fluttery lashes, a rosy matte lip and a peach ...

Charlotte Tilbury's new eyeshadow palettes have been an instant hit with fans - and one colourway is particularly great for ...

Charlotte Tilbury, one of our favourite beauty brands, has just launched six stunning new eyeshadow palettes with shades to ...