When I ask her what makes a GenZ “it-girl” fashion brand she explains to me that it is about defining who you are and who you aren’t and sticking to it. “We look to brands like Orseund ...

To grasp the fashion choices of the much-debated Gen Z ... With over 100 million GenZ consumers in India, this demographic wields considerable influence over the country's consumer landscape.

Gen Z have been showing off their retro phone finds - but as doomscrolling and social media makes more of an negative impact ...

New Delhi: GenZ focused women’s fashion brand, Outzidr has secured Rs 30 crore in a seed funding round led by Stellaris Venture Partners, the company said in a press release on Tuesday. The ...

However, the aura of Polaroid’s vintage aesthetics is making a huge comeback, with GenZ editing their pictures with vintage-inspired filters, and now have introduced the digicam fashion aesthetic.

More than often, they look like something a fashion design novice would create for a best-out-of-waste project to save fabric. Unfortunately, GenZ men are taking fashion inspo from these ...

The internet had mixed reactions to each star's look. Anonymous fashion and pop culture-based Instagram page Diet Sabya criticised Shanaya and Rasha for wearing sarees at such a young age.

New Delhi: Siyaram’s, an Indian apparel manufacturer, has announced the launch of ZECODE, a fashion brand aimed at revolutionising the way GenZ expresses themselves through clothing.

a fashion brand designed to revolutionize the way GenZ expresses themselves through clothing. To mark its foray in the industry, ZECODE unveils its stores across four prime locations in Bangalore.