In today's trend landscape, fashion and beauty crazes seem to live out an entire life cycle in the time it takes to make a TikTok. So it's no surprise that the "clean girl" beauty aesthetic ...

In fact, the conservative girl makeup look is deliberately ostentatious ... personal expression, and fashion. Since the election, public conversations about personal aesthetics have surged ...

and the author of "The Psychology of Fashion." Lambert first created the conservative-girl trend as a spoof of a classic makeup tutorial. In an exaggerated, bubbly voice, Lambert takes the viewer ...

Once a go-to makeup look in the pre-COVID beauty era, the halo eye is officially making its comeback, and it’s not for the ...

“I’ve definitely leaned more into my soft-girl era with natural makeup as my career in fashion has taken off,” Duxbury tells Bustle exclusively. Part of this is just necessity — though she ...

Simple silhouettes, sleek basics, and strategic juxtaposition make up the backbone of essential yet effortless clean girl outfits. What’s more, a lot of your favorite summer 2024 fashion trends ...