The colorful new logo features an image of children and adults with outstretched arms and is noticeably cheerier than the old logo. Officials spent $84,525 on the website and $310 on the logo.

Florida won't ditch its new business recruitment logo, even though some female business executives complain that it's sexist, the state agency that commissioned the design said Tuesday.

Florida has a new business slogan and logo, “Florida: the Perfect Climate for Business,” which appears pretty straightforward -- except that the “I” in Florida has been swapped with a men ...