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General Mills, which entered the pet food category in 2018 with its $8 billion acquisition of Blue Buffalo, is also bringing European brand Edgard & Cooper to US PetSmart stores in July.

NEW YORK (Reuters) -General Mills is introducing a fresh version of its Blue Buffalo pet food for dogs, aimed at competing with popular brands such as Freshpet and venture capital-backed The Farmer's ...

By fully entering the $3 billion fresh-pet-food market, Blue Buffalo latches onto the fastest-growing part of the industry. Mascolo said she expects the category to reach $10 billion within a decade.

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General Mills is introducing a fresh version of its Blue Buffalo pet food for dogs, aimed at competing with popular brands such as Freshpet and venture capital-backed The Farmer's Dog.

General Mills, which entered the pet food category in 2018 with its $8 billion acquisition of Blue Buffalo, is also bringing European brand Edgard & Cooper to U.S. PetSmart stores in July.

Fresh pet foods is a $3 billion category. Also, last year’s European acquisition Edgard & Cooper will have a limited launch in the U.S. General Mills is taking Blue Buffalo into the fresh pet food ...