Beauty (ELF) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of ...

There has never been a better time to shop for a skin tint. A slew of new options have hit the shelves recently, each ...

Makeup with SPF can provide sun protection alongside regular sunscreen use. The E.l.f. All Set For Sun Setting Spray features ...

Lung has said that Labubu and the other monsters are inspired by Nordic folklore. This isn’t the first time that ...

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park ...

Thinking about trying e.l.f.'s Halo Glow Liquid Filter or Halo Glow Blush Beauty Wand? Check out our review of the TikTok-famous beauty brand's range first.

Hailey Bieber, wife of Justin Bieber, supermodel, influencer and beauty brand creator, just signed a billion dollar deal selling her cosmetic line Rhode to e.l.f.

Hailey Bieber's Rhode was just sold to ELF Beauty for a billion dollars. Rhode, a skincare-makeup hybrid brand, sells just 10 products in minimalist packaging. From $18 affordable luxury products ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty (ELF.N), opens new tab for about $1 billion, giving the budget cosmetic retailer access to a ...