The Phantom X shown at a press event is terrific, but the gacha format can be distracting from the experience.

As part of its ongoing commitment to accelerate innovation on behalf of fans, the PGA TOUR announced updates to its TOUR Championship format. Rickie Fowler, Pat ...

A version of this article appeared in the May–June 2023 issue of Harvard Business Review. Jill Avery is a senior lecturer of business administration and the C. Roland Christensen Distinguished ...