For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Gatorade will take naming rights to sprint races as PepsiCo returns to the F1 grid for the first time since 2002 ...

Vogue Business reports from the pit lane at the Monaco Grand Prix, where LVMH-owned watch brand Tag Heuer has become the ...

Join Science Academic Advisors for details on how to set yourself up for success, including: An introduction to course planning at UBC Science How to select courses in support of your potential ...

May 14 (Reuters) - Formula One statistics for Sunday's Emilia-Romagna Grand Prix at Italy's Imola circuit, round seven of the 24-race championship and the start of the European season: The race at ...

As UBC Science's BSc Specialization Application approaches, many students come to Science Advising asking questions. We're here to demystify the application process, highlight common misconceptions, ...

'Formula E: Driver' executive producer Jon Alwen tells IndieWire about the cameras used to capture the sport's wheel-to-wheel action. Motorsport isn’t lacking when it comes to cameras. Formula E ...

I am a slow, cautious driver who has been honked at many times for driving under the speed limit. But even I can appreciate the excitement of a Formula 1 race. My husband and I had the good fortune to ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

This week, events at Columbia University offered us two reminders. The first: President Donald Trump’s plans to fight antisemitism on college campuses are actually about cracking down on higher ...

In 1958, the Cooper T43 made history as the first rear-engined car to win a Formula 1 Grand Prix when Stirling Moss steered his car to victory in Argentina for the Rob Walker Racing Team. It was a ...