Blogging under their self-titled Tumblr, the band is using it to document their United States summer tour. Since starting the blog last Thursday, the band’s managers have posted 18 times, with ...

We're rounding up the forgotten communities of Tumblr in honor of the platform's 15-year anniversary. From studyblr to SuperWhoLock to One Direction imagines, here are the strangest and most ...

Culturebox Ugh, You’re Probably a Directionator One Direction’s teen fans love the British boy band—and hate the poseurs. A lesson in pop fandom in the age of Tumblr.

One Direction also appeared on a few other of Tumblr’s year-end lists, with two tracks — “Drag Me Down” (No. 3) and “No Control” (No. 13) — landing among the top 20 most reblogged songs.

As per Tumblr’s weekly fandom metrics, the group is still regularly among the top 20 musical acts on the site, and when the site published a comprehensive report at the end of last year, One ...

One Direction know they're a bunch of lucky guys: They're talented, they're gorgeous and they're mega successful. However, they admit that their fame comes with a few caveats -- for instance ...

Journalist Kaitlyn Tiffany was 19 when she first watched 1D: This is Us, a documentary about the British boy band One Direction. Tiffany came away from the viewing unimpressed; the five boys were ...

Louis Tomlinson used to be the least-famous member of One Direction. Since the band’s inception in 2010, Zayn Malik was the beautiful one, with the best voice; Niall Horan was the funny one with ...

Tumblr, July 4, 2012—Independence Day. A week before the release of Channel Orange, the debut studio album that cemented his mainstream success, Frank Ocean traded liner notes for a Tumblr note ...