We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

From root beer-flavored barbecue sauce to dill pickle-flavored cheese shreds, this week’s new product innovations span all ...

I totally get it — sometimes, a spin-off feels like the perfect next step. Meanwhile, if you’ve been patiently awaiting more ...

By harnessing your customers' wants and needs and infusing that knowledge into every marketing decision, you can establish lifelong relationships that will inevitably grow your business. The ...

This framework gives me a grounded place to return to when I feel stuck: purpose, passion, practice and proficiency.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

It's been confirmed this week that Xbox Play Anywhere has actually added over 100 games in 2025 already, and Xbox Wire has ...

A founding member of Team Xbox caused a stir on social media over the weekend after posting a video on YouTube criticising ...