The Marketing Mix has been instrumental in forming the core positioning for products in the marketplace for more than half a century. Marketers, however, need to expand their vision to include the new ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

We went from the 4 Ps of marketing, introduced in 1960, into the digital boom of the 2000s when marketers became obsessed with data, which was treated as “free.” Personalization was king.

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Less than one in three marketers report having influence over their brand’s distribution strategy, despite place being a crucial part of the 4Ps. The 4Ps of product, price, place, and promotion are ...

From root beer-flavored barbecue sauce to dill pickle-flavored cheese shreds, this week’s new product innovations span all ...

2) Though the user base has reached 4.3 million and is still growing, the absolute number of users remains relatively small compared to other mainstream, popular platforms.

EQT stock offers 20%+ potential upside with strong cash flows, rapid deleveraging, and surging gas demand. Read here for an ...

Despite the inclement climate we have here in the UK, sporty convertible cars have long been popular with car buyers, as they ...

Because I couldn’t stop thinking about all of it while reviewing Death Stranding 2, a game about delivering cargo, connecting ...

I totally get it — sometimes, a spin-off feels like the perfect next step. Meanwhile, if you’ve been patiently awaiting more ...