The rationale behind this brand extension strategy is that associations are transferred from the parent brand to the brand extension, and, at the same time, successful extensions can also improve ...

Last week, it was revealed the government was consulting on proposals to end the exemption from the Soft Drinks Industry Levy ...

The Bumble CEO has returned to run the struggling company she founded, and says she has a plan for getting Gen Z back.

As Ohio deliberates its 2026–27 operating budget, the state has a chance to lead the nation with a forward-thinking policy ...

This article explores how Think Human turned real estate communication into real connection for ONE Development.

The Chedi Private Residences are bringing a new meaning to the phrase "luxury living." We speak to the key players behind ...

Hudson’s Bay has received 17 bids for its assets amid a full-store liquidation. Lease sales, brand offers, and an art auction ...

British supermarket chain Morrisons has chosen NCR Voyix commerce platform to upgrade its point-of-sale (POS) systems to ...

The former Fresno County lawmaker opposed the 2022 renewal attempt of Measure C. Now, he's partnered with a nonprofit that ...

In fact, the season unfolds like a sly symposium on the many meanings of happiness in an age of TED Talks, best-selling ...

Football Insider has learned that Liverpool’s talks with Mohamed Salah and Virgil van Dijk were delayed by disagreements over image rights.

Discover why a business plan is essential for entrepreneurial success, offering clarity, financial insight, and a path to ...