If any investor has stood the test of time, it is Warren Buffett, and with good reason. For years, the “Oracle of Omaha” has ...

Novartis today announced that Redwood Merger Sub Inc., a Delaware corporation and an indirect wholly owned subsidiary of Novartis ("Purchaser"), has commenced a tender offer to ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

The latest “ Materialists ” ad is reminding audiences that love don’t cost a thing. The unmatched marketing by A24 continues with a video teasing Celine Song’s sophomore film reimagined as a throwback ...

Here's what LeBron will probably do with his next contract, plus the downstream effects it will have on free agency and ...

Regulus filed a solicitation/recommendation statement on Schedule 14D-9 with the SEC, which includes, among other things, the recommendation of Regulus's board of directors that Regulus's stockholders ...

Are your marketing campaigns falling short of expectations? A well-crafted marketing brief template might be the solution ...