At the end of the day, smart pricing is not about nickel-and-diming your users. It’s about aligning value, cost and growth.

Ismail Orujov shares how he is using his self-built finance team and functions to help continue organizational growth in a ...

The freemium model combines “free” and “premium” — a pricing strategy where core services are provided at no cost, while ...

This availability enticed a lot of gamers, and from there, the freemium became the dominant business model among Android gaming developers. Below, let us get to know the freemium model and how ...

The average smartphone user interacts with over 30 apps per month, most of them free. Free apps dominate the digital ...

Marketing tech startup Octave has raised $5.5 million to expand the growth of its AI-powered go-to-market platform.

Adobe posted record revenue of $5.7 billion for the first quarter of 2025, up 10.3% year over year. The company saw operating ...

The dating services industry in the U.S. hit $9.27 billion in 2024 and is projected to climb to $13.4 billion by 2030, ...

Box CEO Aaron Levie still remembers the “rush” he felt when the billionaire’s response hit his email inbox in 2005: “Mark ...

Leisure activities are traditionally understood as moments of rest and recreation—times where individuals can escape the ...