The global brand consultancy firm added that the logo and coloring for GE Healthcare was an intentional choice as well. The typography is “modern” and “open source” while the “compassion purple” color ...

The new brand color for GE HealthCare is called “compassion purple” to reflect more humanity and warmth and achieve greater distinction. The company will continue to be at the forefront of ...

GE Healthcare ... the debate over whether healthcare should be written as one word or two. The formerly blue logo will also receive a new coat of paint, dubbed “compassion purple.” ...

Fresh out of the 130-year-old nest, GE HealthCare is ... unveiled a new name and logo for the spinoff, complete with a brand-new bicapitalization and a coat of “compassion purple” paint.

The new brand color for GE HealthCare is called “compassion purple” to reflect more humanity and warmth and achieve greater distinction. The company will continue to be at the forefront of ...