(Cordova, TN) The man who revolutionized cheerleading in Memphis is being remembered for his work that put the city’s cheer talent on the map, and brought back numerous championships to the city.

Elite athletes will soon have a new opportunity to showcase their skills and earn compensation in a professional setting.

TN cheer company named in SC related case denies it failed to protect minors from sex abuse By Lyn Riddle. Updated October 14, 2022 1:04 PM. Varsity Spirit is headquartered in Memphis, ...

The Memphis-based Varsity Spirit, a division of Varsity Brands, who is one of the renowned organizations in cheerleading and ...

Parents are calling for answers on Friday after East High School announced the removal of its head cheer coach. Parents told ...

MEMPHIS, Tenn.--(BUSINESS WIRE)--As reported by the Memphis Business Journal, a feature documentary is now in production about Jeff Webb, the influential founder of Varsity Spirit and president of ...