General Mills has unveiled a “transformation” plan that will incur costs of around $130m as the food major seeks to boost ...

General Mills and IHOP are teaming up to bring a viral TikTok trend to life in their new brand of cereal, IHOP Mini Pancake Cereal – Blueberry & Syrup. General Mills Inc. and IHOP are teaming up ...

NEW YORK – General Mills is betting that fans of Kit Kat candy bars will go for a big bowl of that chocolatey taste to start their day. The cereal maker will launch Kit Kat Cereal across the ...

The new year is right around the corner, and General Mills is giving cereal fans many reasons to celebrate. In December, the Minneapolis-based food conglomerate announced that it's bringing nine ...

The Superbowl Champions can add cereal co-creators of General Mills’ Kelce Mix Cereal to their resumes. Jason and Travis Kelce can now add cereal co-creators of General Mills’ Kelce Mix Cereal ...

General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and Kelce Mix is bringing back Twinkles, a cereal from the 1960s.

General Mills has recruited Travis and Jason Kelce as co-creators of a new cereal, dubbed the Kelce Mix, which is being promoted via a multi-part content series, per details shared with Marketing Dive ...

And against this background, General Mills confidently holds its position, especially in the United States: it has 31% of the breakfast cereal market and significant shares in the categories of ...