The Cheerios maker’s transformation initiative is expected to cost the cereal giant $130 million, with more than half of the ...

General Mills and IHOP are teaming up to bring a viral TikTok trend to life in their new brand of cereal, IHOP Mini Pancake Cereal – Blueberry & Syrup. General Mills Inc. and IHOP are teaming up ...

The Superbowl Champions can add cereal co-creators of General Mills’ Kelce Mix Cereal to their resumes. Jason and Travis Kelce can now add cereal co-creators of General Mills’ Kelce Mix Cereal ...

General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and Kelce Mix is bringing back Twinkles, a cereal from the 1960s.

And against this background, General Mills confidently holds its position, especially in the United States: it has 31% of the breakfast cereal market and significant shares in the categories of ...

Their cereal will be a unique blend of their top three favorite brands: Reese’s Puffs, Lucky Charms, and Cinnamon Toast Crunch. Jason Kelce and Travis Kelce holding boxes of General Mills cereal ...