The new store, opened on 10 May, stocks George's clothing, home and general merchandise ranges in a standalone space. It is part of the retailer's trial of the new store format, which it hopes to ...

George’s standalone store will offer the brand’s clothing range for men, women, and children. Credit: Serge Cornu/Shutterstock. This initiative, if met with success, could lead to the rebranding of ...

Asda is launching its first-ever stand-alone George store, and it could be rolled out across the UK if it’s a hit. The debut site opens at 9am on Saturday, May 10 in Leeds, taking over the old ...

Asda has announced that it will be opening a new George store. The store will sell the brand's home and fashion line in one dedicated retail space. The retailer put out an Instagram post to share ...

Asda has revealed it is trialling a new George standalone concept store that, if successful, will replace its Asda Living brand portfolio across the UK. The pilot project is taking place in Asda ...

The redesigned store, situated at the Asda Living location within Crown Point Retail Park near Leeds, UK will feature a selection of George apparel for men, women, and children as well as home ...

Asda opened the doors to its new standalone ‘George’ concept store this weekend at Crown Point Retail Park in Leeds. The supermarket chain is testing the new format in the former Asda Living ...

In 1989, Asda disrupted the landscape of British clothes shopping with the launch of George, created in collaboration with fashion designer and “serial brand creator” George Davies ...

Asda’s first stand-alone ‘George’ concept store officially opened its doors at Crown Point Retail Park in Leeds, at a launch event headlined by Leeds-born Melanie Brown, the singer ...

Asda has announced plans to open a new standalone George clothing store in Leeds. Asda has revealed it is trialling a new George stand-alone concept store that, if successful, will replace its Asda ...

With Asda set to open a trial George stand-alone store in Leeds on Saturday, Retail Week analyses why the grocer is doing this now and whether it will work better this time around? Embattled ...