Racking up more than 179.8 million views to date, the soft girl aesthetic is the latest trend to take the internet by storm and there's so much more to it than meets the eye. So what exactly is the ...

Many dream of escaping the relentless grind of hustle culture—a lifestyle that glorifies long hours and constant productivity ...

But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

The TikTok Soft Girl fashion aesthetic started in 2021 and has since morphed into a broader subculture obsessed with all things cute. Its frilly, pastel look draws inspiration from Bratz dolls ...

The "Soft Life" has gained traction across multiple social media platforms. But how where is the plus size representation? We ...

The "Soft Girl" aesthetic began life among Nigerian social media influencers, and has since gone mainstream. Evie Muir explores the ideas behind it, and why it has found particular resonance among ...

While Barbiecore is having a big comeback owing to the movie release, three other themes are enjoying a lot of attention in make-up right now: the soft girl aesthetic, coquettecore and mermaidcore.

Calling all fantasy lovers - there’s a new aesthetic picking up speed just in time for summer: the ethereal girl aesthetic.

The Chicago Sky forward appeared relaxed in the nighttime snaps, in which she was channeling the “clean girl” aesthetic that is defined by a barely-there makeup look with only hints of beauty ...