From initials on necklaces to close-ups of holding hands, here’s how Bollywood celebs made their rumoured romance sort of ...

Here is all about the Dark Academia aesthetic—what it is, how to style it, and affordable recommendations to create the look.

Benson Boone is hitting the road in support of his upcoming album, American Heart, which is out on June 20. Tour attendees ...

But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

The "Soft Life" has gained traction across multiple social media platforms. But how where is the plus size representation? We ...

First the western trend came for our wardrobes with cowboy boots and denim jackets, then our beauty routine was given a horse ...

A ’60s hairstyle made famous by the likes of Princess Diana and The Beatles, “the traditional pageboy bob featured a rounded, ...

Calling all fantasy lovers - there’s a new aesthetic picking up speed just in time for summer: the ethereal girl aesthetic.

Seen on runways, red carpets, and Instagram selfies alike, the minimalist makeup trend is taking over. Big names like Lorde ...

The Y2K aesthetic is making waves yet again. Here is everything you need to know about it — what it is, how to style it, and ...

It’s a cycle promoted by the very periodicity of human living. However, the brat wave came at an atypical time, when the famous Clean Girl aesthetic prevailed: a minimalist trend that gained strength ...