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Here is all about the Dark Academia aesthetic—what it is, how to style it, and affordable recommendations to create the look.

Benson Boone is hitting the road in support of his upcoming album, American Heart, which is out on June 20. Tour attendees ...

But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

The "Soft Life" has gained traction across multiple social media platforms. But how where is the plus size representation? We ...

First the western trend came for our wardrobes with cowboy boots and denim jackets, then our beauty routine was given a horse ...

A ’60s hairstyle made famous by the likes of Princess Diana and The Beatles, “the traditional pageboy bob featured a rounded, ...

Calling all fantasy lovers - there’s a new aesthetic picking up speed just in time for summer: the ethereal girl aesthetic.

The Y2K aesthetic is making waves yet again. Here is everything you need to know about it — what it is, how to style it, and ...

For her latest campaign, Nushrratt embraced a fresh, cool-girl aesthetic in a crisp white cropped ... which ended just above her waist, revealed a soft, diaphanous white shirt underneath, creating ...

Most importantly, Serrat makes the oft-mimed French girl aesthetic accessible, thanks to her penchant for messy looks punctuated by happy hues. Serrat’s aesthetic also helped her break beauty ...

If the early 2020s could be defined by anything, style-wise, it’d probably be the clean girl aesthetic. You know what I’m talking about: all those dewy-skinned girls with the slicked back bun and tiny ...