The Firefly Petunia from Light Bio brings a magical glow to your nighttime landscape, thanks to cutting-edge biotechnology.

An Idaho company released a glow-in-the-dark petunia called Firefly Petunia. By day, the plant looks like an ordinary white-flowered bedding plant. After the sun goes down, the plant reveals its ...

See a few examples of packaging designed to enhance the user experience from Coca-Cola, Capri Sun, and Starbucks from ...

The heel strap features a marbled print and the shoes themselves are complete with a glow-in-the-dark sheen. On the side, you’ll find a custom dock on the rivet to hold your removable G-Shock ...

And hawksbill sea turtles? Under ultraviolet light, they turn into glow-in-the-dark, underwater Christmas decorations, with both greens and reds arranged in overlapping chevrons. Each of these ...

Colorful Jellyfish underwater. Jellyfish moving in water. Image via Depositphotos. Bioluminescence, the ability of living organisms to emit Light, is a fascinating natural phenomenon. This captivating ...

Alas, I couldn’t personally answer – my phone was off and I don’t have a glow-in-the-dark wristwatch. She’s about to get married, but contrary to the stereotypical late-running bride ...

In other words, it's not just a shot in the dark. From glow sticks to a lightbulb moment This all started one night last season with a typical between-innings occurrence: The Chili Peppers threw glow ...